Karen Rose
Castaneda
Senior SEO, GEO & AI-Search Optimization Specialist
A results-driven SEO consultant with 18+ years of global and Korea-based experience, specializing in AI-driven search visibility, technical SEO, GEO (Generative Engine Optimization), and information security. Bridging cultural and technical divides across Korean, Southeast Asian, and global markets.
Contact KarenSEO / GEO / AI-Search
- AI-Search & GEO Optimization
- Google AI Overview & LLM Strategy
- Global & Korean SEO
- Technical SEO & Site Audits
- Structured Data (Schema Markup)
- Content Architecture & Keyword Strategy
Information Security
- Vulnerability Assessment (VAPT)
- Identity & Access Management (IAM)
- API Security & Performance Testing
- Risk Analysis & Remediation
- Fintech Domain (PayMaya 3yrs)
Business Analysis & QA
- Full SDLC Management
- Requirements Gathering & Analysis
- Test Case & User Story Design
- Manual & Automated Testing
- API, Regression & Integration Testing
SEO, GEO & Paid Ads Consultant
Medipact Korea · Seoul, South Korea
- Led SEO, GEO, and Google Ads strategy to improve visibility across organic search, AI Overviews, and paid channels.
- Created and optimized SEO-focused blog content to strengthen topical authority.
- Implemented on-page and technical SEO improvements (metadata, internal linking, structured data, indexation).
SEO & GEO Consultant (Freelance / Contract)
Confidential (Israel, US & Australia) · Remote
- Designed and executed SEO and GEO strategies tailored for AI-powered search environments.
- Enhanced website content and structure to improve visibility in AI Overviews, LLM-generated results, and answer engines.
- Performed in-depth technical SEO audits covering crawlability, indexation, site architecture, and structured data.
Senior SEO Consultant
Concentrix · Seoul, South Korea
- Applied GEO and AI-search methodologies to strengthen brand presence in Google AI Overview and LLM-generated results.
- Developed and executed comprehensive SEO strategies for Korean and international markets.
- Optimized metadata, site structure, internal linking, structured data (FAQ, Person, Product), and XML sitemaps.
- Conducted in-depth technical SEO tasks including crawl health analysis and site performance improvements.
SEO Consultant
기술경영발전연구협동조합 · Seoul, South Korea
- Planned and executed end-to-end SEO strategies for client websites.
- Conducted keyword research and comprehensive site audits.
Business Analyst / API Security Consultant
Da Vinci Technologies · Redcore Pty Ltd · Philippines
- Gathered and analyzed business requirements for enterprise software projects.
- Conducted VAPT using Kali Linux, OWASP ZAP, and Nessus.
- Implemented SailPoint IIQ Identity Access Management configurations.
Business Analyst / Quality Engineer
Smart e-Money (PayMaya) · Mandaluyong, Philippines
- Operated across QA and Business Analysis for digital payment and e-wallet products.
- Performed manual and automated testing (SoapUI, Selenium) — API, regression, integration, and system validation.
- Supported full SDLC from requirements gathering to UAT sign-off.
Post Graduate Studies, Information Systems
Central Queensland University
2010 · Australia
BS, Information & Communications Technology Management
De La Salle University
2005 – 2009 · Philippines
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SEO, GEO, AI-Search optimization — from strategy to execution.
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